Over the years I have been selling a number of plugins. I built many of these plugins to “scratch my own itch”. Others I acquired from other developers along the way. Regardless of where the plugins came from, I firmly believe that all of these plugins solve real needs that WordPress users have. Including myself.
Ultimately, this process of scratching my own itch has led to a very fragmented suite of products that I have been selling. Only a few of the plugins I was selling had anything in common with the others. The rest were very much disconnected from the rest.
What I didn’t want to happen was to become the “Amazon” of the plugin world where the business sold everything from A-Z. It becomes very difficult to support such a large number of products, and market them to a fragmented target audience.
I have made some progress in consolidating the various brands under one umbrella brand, which is Amplify Plugins. However, I feel that a rebranding wasn’t quite enough. Phase 2 will be to refocus the type of products that the company sells. That focus will be on e-commerce products and services.
This means that the plugins I have been selling that do not have an e-commerce focus are going to have to find a new home. I’ve recently sold off Privacy WP, which I’ve written about before. That was a good start but there is more to do.
I currently have two products that I want to find new owners for. Full Screen Background Images and WP-CRM System.
Full Screen Background Images
It’s been nearly two years since I acquired Full Screen Background Images from Pippin Williamson. I have been very fortunate to have been able to start from a great base product. In the time that I have owned it, I’ve added a number of improvements, and steadily grown revenue.
Full Screen Background Images is been a great plugin. It has maintained a relatively reliable income without much marketing effort. Support is minimal, and it can be improved with not too much effort.
I originally created WP-CRM System to fit my own needs when I couldn’t find a CRM that did what I wanted it to do and that wasn’t overly expensive.
Owning your content is something I have always been an advocate of. So owning my own CRM content just made sense to me. WP-CRM System was a great tool to have when I was building client sites since I was always logged into my own WordPress site, which allowed me to see all of my customer’s contact information in one convenient place. It also saved me the tedious task of adding customer data to an external CRM since it hooked up to the lead generation form on my website.
How Will A Sale Work?
I’ve been a part of three plugin transactions within the last couple years, both as a seller and a buyer. I’m familiar enough with the process to ensure that it goes smoothly, yet I do know that no two transactions have been the same.
What Is Included?
For both plugins, I will include the following with the sale:
- The respective domain name and website.
- All content that is currently on the site (including blog posts, prior transaction history, etc.) will be included. Website is sold “as-is” with the exception of removing “Amplify Plugins” brand name from the site.
- All social media accounts (Facebook, Twitter, Instagram – Full Screen Background Images only) that are available.
- Email lists for the respective plugins.
- GitHub repositories for source code.
- The free version of the respective plugin repository on WordPress.org and the source code repository on GitHub.
- Google Analytics account.
- Stripe and PayPal accounts where possible to transfer so a buyer can continue receiving recurring payments.
- There can be trouble transferring those accounts to a new owner, especially if the new owner is not based in the United States. Having access to continued automatic recurring payments is not a guarantee.
- A blog post and social media post announcing the sale.
- Other items that we may mutually agree upon.
An ideal buyer will be an individual or company that either is looking to get into selling WordPress products, or one that already has an established business that wants to add to their product offerings.
Once the sale is completed I am willing to make myself available to the buyer for up to 30 days to answer questions about the product, and to help the buyer ease into the role of supporting the product.
If needed, I can perform a product demonstration for the buyer (and team if applicable).
I’d love to hear from you. Let me know by using the form below.