In the military, missions depend on every soldier’s situational awareness. Noticing something out of the ordinary when a soldier is at war can be the difference between life and death. I’m not exaggerating either.
For example, a seemingly innocent pile of rocks can indicate a potentially deadly situation. Enemies would frequently use stacks of rocks as an aiming marker to know when to detonate IED’s buried under or next to the road. As long as the bomb was in between the stack of rocks and the enemy, they could use it as a visual queue to know when to detonate the bomb.
As business owners, we often times get so caught up in the day-to-day of our own jobs, whether it’s client deliverables, payroll, or inventory and supply issues, that we forget to pay attention to what’s going on in the world around us.
- Are there regulatory or legal changes that are or could affect how you do business?
- Do you need to worry about new competitors entering the market?
- Are your customers looking for something that you’re not offering?
- Is there a new (or improved) technology that can be leveraged to make what you do or how you do it better?
These are simple examples. Each business will have their own unique circumstances that they need to pay attention to. Can you think of 4-5 situations that could impact your business in either a positive or negative way? How are you taking advantage of those positive situations? What are you doing to negate the negatives?