A few weeks ago the WordPress plugin company WordImpress announced their rebranding, which included their company name change to Impress.org.
Part of the rebranding included an open call to find a new home for several of their plugins, including the Quick Checkout plugin. Their reasoning was that their focus was now mainly focused on nonprofits.
You may already be familiar with Impress.org as they are the company behind the popular GiveWP plugin.
After I acquired the Full Screen Background Images plugin from Pippin Williamson earlier this year, I realized that acquiring an existing plugin is far better than developing one from scratch.
I learned that acquiring an existing plugin has benefits such as:
- Not having to code the entire plugin from scratch.
- Customer feedback has helped improve the plugin over the years.
- There is an existing customer base, so from day 1 sales will be somewhat easier.
- The marketing message has been refined to optimize sales.
There are other benefits. However, the biggest takeaway is that there is less friction to start selling when selling an existing product versus starting from scratch.
(Re)Introducing Quick Checkout
Quick Checkout is a WooCommerce plugin that provides customers with an easier way to purchase a product. Instead of the add to cart, view cart, then proceed to checkout process, Quick Checkout allows the customer to jump straight to checkout. The checkout screen pops up in a window for the customer to complete as soon as the product is added to the cart, or can be displayed inline on the page.
This plugin is especially useful for people who are selling products or services on a landing page. That page will likely be designed to do one thing – convert visitors to customers. You shouldn’t introduce extra steps once the customer decides to purchase if optimizing conversions is the goal.
Also, like Full Screen Background Images, I’m happy that the plugin has a really descriptive name!
What’s Next For Quick Checkout?
The team at Impress.org has done a great job at ensuring the plugin is compatible with a number of WooCommerce extensions. I am going to follow their lead and listen to customer feedback about any other extensions that could benefit from Quick Checkout functionality. Once I get some of that feedback and get a chance to really dive into the plugin’s code I’ll start making gradual improvements to the plugin.
In the meantime if you want to check the plugin out, head over to QuickCheckoutPlugin.com.